Open all hours

While the internet has given us all types of information at our fingertips, one of the more useful tools for me is the trusted "store locator". Allowing you to find local outlets and stores closest to where you work or live is an absolute time saver in a hectic week, yet it seem that many retailers have missed a large piece of the puzzle when it comes to building a truly useful store locator tool.

So often have I turned to a sites store locator to only find that while there is a store in my general vicinity, information as simple, yet so vital, as phone, email or even opening times have been forgotten or worse still omitted. What has started out as a great exercise in self service and ease has now become a point of frustration.

Sure providing me with a Google map of the exact location is fantastic, but I want more. Opening times, phone number, fax number, email address at the very least. Without these pieces of information a store locator is at best a clever map or at worst a customer experience killer.